Talks on marketing accountability, process, and the wrong scoreboard.
Keynotes, workshops, panels, and podcasts. Every talk draws from the arguments in Marketing Isn’t Special and from two decades of agency and in-house work.
- Thesis
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Marketing Isn’t Special
Marketing is a corporate discipline like finance or operations, and it earns credibility the same way they do: process, accountability, and clear ties to business objectives.
- Measurement
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The Scoreboard Problem
What marketing can actually own, qualified leads and brand awareness, and why claiming revenue outcomes backfires on the whole discipline.
- Strategy
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Strategy Before Communication
Format, channel, and positioning are outputs of upstream strategic work, not independent judgment calls or matters of taste.
- Brand
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The n+1 Brand
However many products a company markets, the corporate brand is always one more, and it doesn’t manage itself.
Past engagements
UFO Performance Marketing’s Cool People Saying Smart Things series, Cincinnati.
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