Marketing consultant & author

Marketing strategy built on process and accountability, not awards.

Scott Spjut helps organizations treat marketing as a disciplined, repeatable function with defined scope and measurable results.

Consulting

Retained strategy work

For teams that want marketing to operate with the same rigor as finance or operations. Clear scope, clear process, clear reporting.

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The Book

Marketing Isn’t Special

The book argues that marketing’s credibility problem is self-inflicted, and lays out a framework for fixing it. Launching September 2026.

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Speaking

Talks & workshops

On marketing accountability, process, and why the discipline keeps chasing the wrong scoreboard.

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