Halfway Through the Decade to Deliver
Decarbonization progress at the midpoint of the 2020s, and the path forward. Fielded among 508 senior decision-makers in Q3 2024. View the PDF →
Selected Work
Content and editorial work
Research reports, ghostwritten executive bylines, owned content platforms, and brand video from roles and engagements with ENGIE Impact, Fifth Third Bank, Bayer Crop Science, P&G, and ExxonMobil.
Some of the strongest work sits behind client firewalls or under someone else's byline. What follows is what can be shown publicly.
Research & Thought Leadership
Flagship research
ENGIE Impact's annual Net Zero Report is the company's flagship research franchise, built each year on an independent survey of roughly 500 senior decision-makers responsible for decarbonization strategy across 19 global markets. I ran the thought leadership program behind it, covering research framing, editorial direction, and the narrative that turns survey data into an argument. Three consecutive editions are below, which is also the clearest view of how a research program compounds year over year.
2025
2024
Aligning Corporate Vision with Decarbonization Realities
Why Net Zero programs stall when they are run as discrete initiatives instead of whole-business transformations. Fielded among 515 senior decision-makers in Q3 2023. View the PDF →
2023
Six Actions to Accelerate Decarbonization
The gap between public commitments and operational progress, framed as six actions. Fielded among 505 senior decision-makers in late 2022. View the PDF →
Ghostwriting
Executive bylines
Forbes — Three Decarbonization Trends Ripe For Greenwashing
Ghostwritten for the CEO of ENGIE Impact and published in the Forbes Business Council series in April 2023. The piece argues that expanding decarbonization activity is not the same as doing the right things, and examines regulatory compliance, supplier contracts, and executive accountability as the three places greenwashing hides. Read on Forbes →
Content Platforms
Owned content sites
Fifth Third Bank — Financial Insights
The bank's owned editorial hub, publishing personal and business finance guidance across the business units the enterprise content and SEO program consolidated. Built to earn organic search traffic inside financial services compliance requirements. Visit the site →
Bayer Crop Science — Agronomy Articles
An agronomy content library written for U.S. farmers and agricultural professionals, produced inside strict brand and regulatory requirements for crop science claims. Visit the site →
P&G — P&G Everyday
A P&G-owned lifestyle and content marketing site, built to earn organic search traffic across a portfolio of household brands. Editorial and content strategy work from my time as Content Director at Barefoot Proximity. Preserved here via the Wayback Machine. View the 2014 archive →
Video
Scripts and production oversight
Written, scripted, or developed under my direction.
ExxonMobil — Houston launch event video
A launch event video produced for an ExxonMobil event in Houston, Texas. Watch on YouTube →
Your values, your investments
A short brand video on values-based investing. Watch on YouTube →
Define Your Prime — launch video
A campaign launch video. Watch on YouTube →
Allan Blain — commercial
Customer success promo video. Watch on YouTube →
Next step
Start a conversation
If you want to see work closer to your industry or your problem, ask. There is more that is not public.
Book a call or email contact@scottspjut.com