Scott Spjut

Résumé

 

writer, editor

Summary

More than 11+ years of experience in marketing and content development, both print and digital. From content strategy to campaign ideation to creative execution – whether you call it editorial or communications or content marketing – I know how to tell a good story.

Experience

Associate Content Director at Barefoot Proximity

November 2013 - Present

  • Lead content publishing, site migration and editorial calendars for multiple websites for major companies including: P&G, ExxonMobil, Bayer CropScience
  • Oversee agency content discipline, standardizing internal and external content processes and capabilities
  • Customize content development and publishing strategy for each client based on business objectives and internal structures
  • Organized, updated and edited hundreds of pages of content across 7+ websites as part of two-year sitecore migration project
  • Exceeded client goal of 80 million annual connections as part of content strategy
  • Manage team of full-time editors and part-time/freelance copy editors and writers to deliver quality content on time

Content Development Manager/Sr. Writer at Unicity International

October 2011 - November 2013

  • Led global marketing team from messaging and communications perspective
  • Implemented and managed editorial calendar for sales and communications teams
  • Oversaw all consumer relationship management channels – website, texting, video, email
  • Created marketing concepts and campaigns to promote various aspects of the company
  • Streamlined communication through ongoing analysis and data-based decisions

Writer, Corporate SEO Team at PMI

May 2010 - July 2011

  • Created content for websites and blogs, both internally and for clients
  • Increased content production 20% by introducing and managing a guest posting initiative
  • Eliminated 80% of negative entries on SERPs for targeted keywords and phrases within one year

Part-time and Freelance Writer/Editor

2006 - 2010

  • Stints with Newsweek, Las Vegas Review-Journal, Utah Valley University, Tooele Transcript Bulletin, Leadership Excellence magazine and others
  • Implemented and managed digital communications efforts – blogs, social media, email
  • Oversaw publication of monthly magazines by managing contributors, reviewing article submissions, developing editorial calendars and editing each issue

Education

Brigham Young University – Bachelor's, Communications: Print Journalism